Analysis of the status quo of the stage lighting equipment industry

1. Demand side

▶Domestic market demand stratification is relatively low-end

Stage lighting equipment is divided into high-end products, mid-to-high-end products, and low-end products. Among them, high-end products are mainly used in high-end theaters, world-class performances and other occasions. Mainly used in hotels, bars and other places. From the perspective of regional distribution, overseas market demand is clearly stratified, and high-end demand is mainly distributed in developed markets. The stratification of domestic market demand is not obvious, and it is relatively low-end.

▶The market scale of stage lighting equipment industry continues to grow under the support of new and updated demands

According to the "China Stage Lighting Equipment Market Development Trend Research and Future Investment Analysis Report (2022-2029)" released by Guanyan Report Network, stage lighting equipment is one of the sub-categories of performing arts equipment, mainly used in cultural venues, theaters Theaters, tourist attractions, concert venues and other cultural and entertainment venues. With the development of the national economy, people's spiritual consumption demand has increased, the performance market has expanded, and the demand for stage lighting equipment has also grown rapidly. At present, the market demand for stage lighting equipment mainly includes the update of performance projects and theaters, the holding of large-scale events, and the stable update demand for stage lighting equipment, as well as the new demand brought by the construction of performing arts venues.

2. Supply side

▶The number of domestic stage lighting companies is increasing rapidly, and the number of Beijing, Guangdong and Shanghai ranks the top three.

▶The competitiveness of domestic stage lighting equipment is gradually improving

With the increase and improvement of market requirements, domestic stage lighting equipment companies have begun to attach importance to technological innovation. The stage lighting equipment produced has high technical content and rich functions, and the product competitiveness has been enhanced, and even some products have begun to participate in the international high-end market competition. For example, Haoyang Co., Ltd. is a rare domestic brand focusing on the high-end market. Since its establishment, it has always attached importance to R&D and innovation. Compared with overseas brands such as ROBE, ClayPaky, Martin, and HighEndSystems, Haoyang Co., Ltd. started late, but currently ranks among the top three in terms of scale. On the whole, although overseas brands have a certain first-mover advantage, there are no dominant companies yet. Under the background of repeated global epidemics and slow recovery of overseas supply chains, the industry structure is expected to usher in reconstruction.

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